Resources Library by ANA

Online action research

This paper should be seen as online 'action research' seeking to understand the impact of an intervention on an individualist rather than a macro policy level. This research turned participants into action researchers, enabling relevant and...

Catalogue: Online Research 2010: E-Universe

Author: Josephine Hansom

Company: GfK

October 19, 2010

Online research... and all that Jazz!

It is difficult, if not impossible, to determine the representative qualities of online data. The probabilistic models that once underpinned our research are re-visited. This paper takes a hard look at the use of behavioral profiling of respondents...

Catalogue: Online Research 2010: E-Universe

Authors: Steven Gittelman, Elaine Trimarchi

Company: Dentsu Macromill Insight

October 19, 2010

DIY - New life or the death of research?

The use of online websites for 'do it yourself' research has created a lot of debate - even panic - in research media. In fact, there is no actual feedback from clients or agencies to help us understand the changes happening now and determine the...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Lucy Davison, Richard Thornton

Companies: Keen as Mustard Marketing, Cint AB

September 15, 2010

Using online bulletin boards to develop high-value corporate strategy

Insights generated from interviews with hard to pin down stakeholders (ex. C-suite executives from customers in the B2B arena) can provide a benefit for planning corporate strategy. Online bulletin boards provide a powerful and flexible way to...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Michael Feehan, Penny Mesure, Orla McGouran

Company: Philips International

September 15, 2010

The future consumer

This presentation takes a look at the possible future of online research by exploring how the co-creative process and online qualitative research methodologies have evolved, becoming ideally placed to have a major contribution to future innovations...

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: Darren Lewis, Koen van der Wal

Company: MetrixLab

October 29, 2009

Bloggers as research partners

This paper will make a number of observation about blogging, the activity of contributing regularly to a dedicated, often personal, online space, and ask questions of people who blog. This paper will call into question the accessibility of real...

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: Josephine Hansom, Nick Buckley, Alison Palmer

Company: GfK

October 29, 2009

Protection or participation?

The objective of this paper is to highlight for organisations the specific contemporary challenges presented when carrying out research with children in a fast growing increasingly regulated with multi-platform environment. In doing so the paper aims...

Catalogue: Congress 2009: Leading The Way

Author: Agnes Nairn

September 22, 2009

The future is hybrid

This paper will show how qualitative creative development expertise can be cross bred with online research to create a powerful new hybrid technique. Broadband means we can now do many of the classic qualitative ranking and projective techniques...

Catalogue: Qualitative 2008: Consumer Choice

Author: Chris Forrest

November 20, 2008

Without a NET

After a period of rapid growth online research has entered a period where concerns about data quality have led to widespread questioning of its validity. As a consequence, clients increasingly seek assurances that the results we produce with online...

Catalogue: Panel Research 2008

Author: Reg Baker

Company: Market Strategies International

October 24, 2008